Companies and organizations tend to grow so big (in size and dreams) that they set goals that are too broad and far too many. In the process of fulfilling all of them, a great number are watered down in value, almost taken for granted as they jump from one questionably successful project to another.

As organizational structures and hierarchies grow, teams and talents become more specialized, achieving their share of the load much more effeciently, like a well–oiled machine. Yet this development carries its own problems—tunnel vision.

Close-minded focus blinds you to the big picture; you fall into the trap thinking every improvement in every little process adds value to the bottom end. Then the law of diminishing returns kicks in—without warning—followed by the harsh truth that the so-called “focus” that brought you so much efficiency also prevented you from staying true to what really matters—the business of changing the world.

Have one goal that really matters.