A redesign should solve whatever problems that existed in the first place. Not that there was much, the old site had too much information available that it proved to be a difficult case for visual organization. But their new design seems to overlook some very basic usability patterns that world wide web users have gotten used to. First, links usually are underlined, or at least displayed in a different color and/or presentation. Their site currently has both links and text in black, making it hard to distinguish one from the other. Another possible problem is the use and placement of ad buttons and banners, which plague most of the frontpage. Simpler ads could give the same desired effect without distracting the users from the site’s content.

No Responses

There are no comments yet. Be the first!

Leave a Reply